About Us
Why we started
We are Ali and Carolyn, the founders of MemoryCo. We started the company in 2015 for a personal reason: both of us had grandparents with Alzheimer's. Carolyn brings a background in business, art, and working with seniors. Ali's PhD is in neuroscience and memory.
Together, we built EngagedSenior, MemoryCo's collection of games and activities for senior living. Our approach draws on cognitive science—the study of how people think, learn, and remember.
A turning point came when we realized communities could add their own photos and trivia to the games. These could include familiar faces, objects, and places, or trivia based on residents' own experiences. We use familiar content to help residents take part, connect with others, and share memories.
What we learned
We continued our research as we developed more games and activities. We held workshops at assisted living and memory care communities. We wanted to learn what residents enjoyed and how we could best support them.
We saw how much energy and care activity directors and life enrichment professionals put into their work. We also saw how hard—and sometimes heartbreaking—it can be. They play a vital role in senior living and deserve more recognition and support.
Seeing their work made us even more determined to help them and the residents they serve. As we saw budgets shrinking, we knew affordability mattered. We built our company around keeping EngagedSenior affordable.
Where we are now
Today, EngagedSenior serves over 2,000 communities across independent living, assisted living, and memory care.
We continue to invest in EngagedSenior every day. We add content, expand our games, and support the activity professionals and organizations that rely on us.
Get Started Today
Start a 14-day free trial — no credit card, no commitment.
Start with one community or evaluate for broader rollout.
Managing multiple communities? Contact us or call (323) 486-3626 for organizational pricing.